Key Takeaways
- From nailing your buyer persona, optimizing your listing and boosting Amazon PPC ROAS, ChatGPT significantly benefits Amazon sellers.
- Subject matter expertise becomes instantaneous if you use these proven ChatGPT prompts for Amazon sellers.
If you’re looking to thrive on Amazon, you’re going to need key competitive advantages like subject matter expertise in selling, your customer and the Amazon marketplace. Luckily, you can gain all of these immediately by using ChatGPT, if you think like an Amazon consultant and know what to ask.
As a Fractional CMO, these are the ChatGPT prompts for Amazon sellers I use with my clients to help them, whether they’re looking to launch a product on Amazon or get help with Amazon marketing strategies.
Related: Want to Quickly Increase Your Amazon Sales? Here Are 3 Key Tips from an Amazon Consultant.
How to talk to ChatGPT
If you want the best information out of ChatGPT, you need to put the best information in. When crafting your prompts, you’ll want to be as specific as possible and follow this structure:
- Be polite — this helps more than you think.
- Give it an expertise and a role.
- Provide as much detail as possible, just like you would with a consultant.
- Give it parameters and details you need from your response.
Create a buyer persona
I mentioned not understanding your customer as one of the top two reasons Amazon sellers fail, but luckily, this ChatGPT prompt can solve that quickly.
You’ll want to create a buyer persona to help you understand your addressable market. Try to sell to everyone, and you sell to no one.
Use this ChatGPT prompt example: “Please act as my branding expert. I sell 100% organic coffee in aluminum coffee pods to purpose-driven consumers looking for the freshest coffee on the market, to make healthier choices by avoiding microplastics and feel good about helping to keep plastics out of landfills and oceans. Please create an in-depth buyer persona that includes characteristics that will help me understand their purchasing decisions, their sense of self, who they follow online as well as traditional characteristics like income, location and more.”
Create customer avatars
Your avatars will help you understand your customers’ mindsets and reasons for buying. This will enable you to write better copy, more effective ads and create magnetic visuals.
Use this ChatGPT prompt example: “Thank you. As my branding expert and given that buyer persona, can you please provide me with three separate avatars that help me understand my customer’s different needs? I’d like you to include: What Do They Want To Achieve? Why Do They Want It So Badly? What Are They Currently Doing To Get What They Want? How Is That Approach Making Their Life Harder Rather Than Easier? What Are the Emotional, Physical and Financial Consequences of Them Not Getting What They Want?”
Related: Don’t Copy Big Brands to Increase Your Sales on Amazon — Do This Instead
Create imagery and video that converts
Now that we intimately understand our customer, we’re ready to transform the brand into a magnet for your customers. We’ll start with visuals.
Use this ChatGPT prompt example: “Thank you, that’s perfect. Now I’m ready for your help as my art director with expertise in neuro-aesthetics, color psychology and the Amazon Marketplace. Please let me know what key considerations such as colors, composition, layouts, shapes, textures and fonts I should use in my Gallery Images, A+ Content, Ad Images and Videos for this buyer persona and avatars. I’d also like an explanation of which aesthetic principles are important to my brand in communicating how I solve my customers’ problems, alleviate their pain and fulfill their desires.”
Create copy that sells
Your bullet points will be repurposed across your visuals, so getting this correct is critical. Make note of key details and the bullet point structure in the prompt.
Use this ChatGPT prompt example: “Thank you very much. Now, please be my Amazon copywriting expert to help me write the bullet points for my roasts. We’ll start with Colombian Roast. Here are the taster’s notes: black cherry chocolate almond. I need the bullet points to begin with a main thought in ALL CAPS with a colon at the end, then extend that main thought in sentence case. Each bullet point cannot exceed 200 characters. I need five bullet points, please. The bullets will need to incorporate as many of the keywords below as we can in this format:
1. Unique Value Proposition, Trust, Credibility and Clearly Communicate Who The Product is For
2. Primary Benefits with Benefit to Feature Bridge
3. Primary Features with Feature to Benefit Bridge
4. Communicate Ease of Ownership and What It’s Like To Have The Product (Taster’s Notes)
5. Mitigate Customer Risk and Signal How We Align as a Brand With The Customers Core Values
Here are my main benefits:
– [list them here]
Here are my main features:
– [list them here]
Here are what people said they like from the reviews:
– [list them here]
Here are the keywords to use:
– [list them here]”
Related: How to Increase Your Product Sales on Amazon Today
Create low ACOS, high ROAS ad campaigns
With a listing tailor-made for your dream customers, you’re ready to drive traffic with exact-match Sponsored Products Ads and Sponsored Brands Ads. This involves breaking your keyword research down into smaller groups of keyword themes and then crafting headlines for them.
Use this ChatGPT prompt example: “That was spot on. Thank you. Please act as my Amazon PPC specialist with a focus on keyword research and ad headline copywriting. Please break down my main list of keywords below into smaller groups of no more than 20 keywords by theme. Please name the themes. Some possible themes I’ve observed come from the fact that some customers like to call the product “kcups” and others “coffee pods” and others “kpods.” Then, please write five ad headlines per theme, per avatar that do not exceed 50 characters, and use at least one keyword per headline or a phrase that closely resembles the keyword from the theme. I need to interrupt the customer’s pattern with the headline with a heavy focus on click-through rate.
– [list of keywords]”
These ChatGPT prompts for Amazon sellers are quick and easy and give you a significant competitive advantage when trying to stand out and win sales on Amazon.
要点总结
- 从精准定位买家画像、优化商品信息到提升亚马逊PPC广告支出回报率，ChatGPT能为亚马逊卖家带来显著的益处。
- 如果您使用这些经过验证的适用于亚马逊卖家的 ChatGPT 提示，您将立即获得主题专业知识。
如果你想在亚马逊上取得成功，你需要一些关键的竞争优势，例如销售、客户和亚马逊市场方面的专业知识。幸运的是，如果你能像亚马逊顾问一样思考，并且知道该问什么，那么使用 ChatGPT 就能立即获得所有这些优势。
作为一名兼职首席营销官，这些是我为亚马逊卖家提供的 ChatGPT 提示，我用它来帮助我的客户，无论他们是想在亚马逊上推出产品还是寻求亚马逊营销策略方面的帮助。
相关阅读：想快速提升亚马逊销量？亚马逊顾问分享3个关键技巧。
如何与 ChatGPT 对话
要想从 ChatGPT 中获得最佳信息，就必须输入最佳信息。编写提示时，应尽可能具体，并遵循以下结构：
- 要有礼貌——这比你想象的更有帮助。
- 赋予它专业技能和角色。
- 请尽可能提供详细信息，就像咨询顾问一样。
- 请提供您希望从响应中获得的参数和详细信息。
创建买家画像
我曾提到，不了解客户是亚马逊卖家失败的两大原因之一，但幸运的是，这个 ChatGPT 提示可以快速解决这个问题。
你需要创建买家画像来帮助你了解目标市场。试图把产品卖给所有人，最终只会卖不出去。
请使用以下 ChatGPT 提示示例： “请担任我的品牌专家。我销售 100% 有机咖啡，采用铝制咖啡胶囊，面向注重健康的消费者。他们追求市面上最新鲜的咖啡，希望通过避免微塑料污染来做出更健康的选择，并为减少垃圾填埋场和海洋中的塑料垃圾贡献一份力量。请创建一个深入的买家画像，其中包含有助于我了解他们的购买决策、自我认知、在线关注对象以及收入、所在地等传统特征的信息。”
创建客户画像
您的用户画像将帮助您了解客户的心理和购买动机。这将使您能够撰写更优质的文案、制作更有效的广告并创建引人入胜的视觉内容。
请使用以下 ChatGPT 提示示例： “谢谢。作为我的品牌专家，根据买家画像，您能否提供三个不同的客户画像，帮助我了解客户的不同需求？请包含以下内容：他们想要达成什么目标？他们为什么如此渴望达成目标？他们目前正在采取哪些措施来实现目标？这些措施为何反而让他们的生活更加艰难？如果他们无法达成目标，会面临哪些情感、生理和经济上的后果？”
创作能够带来转化的图片和视频
现在我们对客户有了深入的了解，我们准备将品牌打造成吸引客户的磁石。我们将从视觉效果入手。
请使用以下 ChatGPT 提示示例： “谢谢，这正合我意。现在我需要您作为我的艺术总监的帮助，您精通神经美学、色彩心理学和亚马逊市场。请告诉我，在为特定买家画像和用户头像制作图库图片、A+ 内容、广告图片和视频时，我应该考虑哪些关键因素，例如颜色、构图、布局、形状、纹理和字体。我还想了解，在传达我如何解决客户问题、减轻客户痛点并满足客户需求时，哪些美学原则对我的品牌至关重要。”
写出能促进销售的文案。
你的要点将在所有视觉素材中重复使用，因此确保要点准确无误至关重要。请记下提示中的关键细节和要点结构。
请使用以下 ChatGPT 提示示例： “非常感谢。现在，请您担任我的亚马逊文案专家，帮我撰写咖啡烘焙产品的要点。我们先从哥伦比亚烘焙咖啡开始。以下是品鉴笔记：黑樱桃、巧克力、杏仁。我需要要点以全大写字母开头，并在结尾加冒号，然后用句子大小写扩展该要点。每个要点不能超过 200 个字符。我需要五个要点。要点需要尽可能多地包含以下关键词，并采用以下格式：
1. 独特的价值主张、信任、信誉，并清晰地传达产品的目标受众；
2. 主要优势，并建立优势与功能的桥梁；
3. 主要功能，并建立功能与优势的桥梁；
4. 传达易于拥有以及拥有产品的体验（品鉴笔记）；
5. 降低客户风险，并表明我们品牌如何与客户的核心价值观保持一致。
以下是我的主要优势：
——[在此列出]”
我的主要功能如下：
– [在此列出]
以下是用户评论中提到的优点：
– [在此列出]
以下是可以使用的关键词：
– [在此列出]
相关阅读：如何提升亚马逊产品销量
创建低广告支出回报率、高广告支出回报率的广告活动
有了专为您的理想客户量身定制的商品信息，您就可以利用精准匹配的商品推广广告和品牌推广广告来吸引流量了。这需要您将关键词研究细分为更小的关键词主题组，然后为每个主题撰写标题。
以下是 ChatGPT 提示示例： “非常准确。谢谢。请您担任我的亚马逊 PPC 专家，专注于关键词研究和广告标题撰写。请将我下面的主要关键词列表按主题细分为不超过 20 个关键词的小组。请为这些主题命名。我观察到的一些可能的主题是，有些客户喜欢把产品称为“kcups”，有些客户喜欢称之为“coffee pods”，还有些客户喜欢称之为“kpods”。然后，请为每个主题、每个头像撰写五个广告标题，每个标题不超过 50 个字符，并且每个标题至少包含一个关键词或与主题关键词密切相关的短语。我需要用标题打破用户的固有浏览习惯，并着重提高点击率。——
[关键词列表]”
这些 ChatGPT 提示适用于亚马逊卖家，简单易用，能让您在亚马逊上脱颖而出、赢得销售，从而获得显著的竞争优势。