Publicity isn’t just an ego boost — it’s one of the most powerful growth engines founders can tap into.
On February 3rd at 2:00 PM ET, join Annie Scranton, Founder & CEO of Pace PR, for a tactical session on “earned media,” which is brand coverage and exposure that happens organically, not with an ad buy.
During the workshop, you’ll learn why earned media is more persuasive than advertising and how it compounds value over time, building your customer base and strengthening your brand authority.
In this workshop, you’ll learn:
- Why earned media is every founder’s advantage.
- How press coverage drives credibility, SEO, GEO, sales and partnerships over time.
- Why earned media is often more persuasive than paid ads, especially for early-stage businesses.
- The 5 foundational elements of a successful PR strategy.
- How to pitch like a publicist — even if you’re a founder with no PR budget.
PR isn’t only for big brands. This session will teach you how to use earned media to boost your business at any stage.
About the Speaker:
Annie Scranton is the Founder and CEO of Pace Public Relations, an award-winning New York City–based agency specializing in media relations, strategic communications, and brand storytelling. Since founding Pace PR in 2010, Annie has led the agency with a people-first approach, helping brands shape narratives, amplify their voices, and authentically connect with audiences. A former television producer who booked guests for CNN, Fox News, CNBC, MSNBC, and ABC, Annie brings invaluable newsroom insight and deep industry relationships that consistently secure top-tier earned media coverage. She also hosts The PR Pace Podcast, interviews influential leaders across the media landscape, and is the author of The Guide to Earned Media (Kogan Page, 2023).
An educator, mentor, and leader in her field, Annie teaches Public Relations at NYU’s School of Professional Studies and serves on the Northeast Regional Board of Directors for Step Up, supporting mentorship for girls and young women. She is a proud Smith College alumna, an active community volunteer, and a dedicated advocate for advancing women-owned businesses; under her leadership, Pace PR is recognized as both a Top Place to Work and a certified Minority and Women-Owned Business Enterprise in New York State. Annie lives in Manhattan with her husband, Michael, and their daughter, Rose. If you’d like this to be one paragraph instead, I can compress further.
宣传不仅仅是提升自尊心——它是创始人可以利用的最强大的增长引擎之一。
2 月 3日下午 2 点（美国东部时间），加入Pace PR 的创始人兼首席执行官 Annie Scranton 的“赢得媒体”策略研讨会，该研讨会旨在探讨品牌报道和曝光的自然发生，而不是通过购买广告来实现的。
在研讨会期间，您将了解为什么赢得的媒体比广告更有说服力，以及它如何随着时间的推移不断积累价值，从而建立您的客户群并增强您的品牌权威性。
本次研讨会您将学习到：
- 为什么赢得媒体关注是每个创始人的优势。
- 媒体报道如何随着时间的推移提升信誉度、搜索引擎优化、地理位置、销售额和合作伙伴关系。
- 为什么口碑传播往往比付费广告更有说服力，尤其对于初创企业而言。
- 成功的公关策略的5个基本要素。
- 即使你是一位没有公关预算的创始人，也能像公关人员一样进行宣传。
公关并非大品牌的专属。本次课程将教您如何在任何发展阶段利用媒体曝光来提升业务。
演讲者简介：
安妮·斯克兰顿是佩斯公关公司（Pace Public Relations）的创始人兼首席执行官。佩斯公关公司是一家屡获殊荣的纽约市公关公司，专注于媒体关系、战略传播和品牌故事讲述。自2010年创立佩斯公关公司以来，安妮始终秉持以人为本的理念，帮助品牌塑造故事、扩大影响力，并与受众建立真诚的联系。安妮曾担任电视制片人，为CNN、福克斯新闻、CNBC、MSNBC和ABC等电视台安排嘉宾，她拥有丰富的媒体从业经验和深厚的行业人脉，能够持续为客户赢得顶级媒体的报道。此外，她还主持播客节目《佩斯公关播客》（The PR Pace Podcast），采访媒体界的领军人物，并著有《赢得媒体指南》（The Guide to Earned Media，Kogan Page出版社，2023年出版）。
安妮是一位教育家、导师和行业领袖，她在纽约大学专业研究学院教授公共关系课程，并担任Step Up东北地区董事会成员，致力于为女孩和年轻女性提供指导。她以史密斯学院的校友为荣，积极参与社区志愿服务，并致力于推动女性创业；在她的领导下，Pace PR被评为纽约州最佳工作场所之一，并获得少数族裔和女性所有企业认证。安妮与丈夫迈克尔和女儿罗斯居住在曼哈顿。如果您希望将这段文字精简为一个段落，我可以进一步精简。