{"id":148,"date":"2026-01-20T10:11:56","date_gmt":"2026-01-20T10:11:56","guid":{"rendered":"https:\/\/braveboy.asia\/blog\/?p=148"},"modified":"2026-01-20T10:19:10","modified_gmt":"2026-01-20T10:19:10","slug":"after-she-had-to-shut-down-her-restaurant-she-sold-50000-pizzas-in-6-weeks-then-signed-a-20-million-deal-with-target","status":"publish","type":"post","link":"https:\/\/braveboy.asia\/blog\/index.php\/2026\/01\/20\/after-she-had-to-shut-down-her-restaurant-she-sold-50000-pizzas-in-6-weeks-then-signed-a-20-million-deal-with-target\/","title":{"rendered":"After She Had to Shut Down Her Restaurant, She Sold 50,000 Pizzas in 6 Weeks \u2014 Then Signed a $20 Million Deal With Target"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Key Takeaways<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>When dining rooms shut down, Katie Lee focused on survival, not reinvention.<\/li>\n\n\n\n<li>By turning a restaurant pizza into a frozen product in 24 hours and launching direct-to-consumer with her existing team, she proved that speed and simplicity can unlock entirely new businesses.<\/li>\n<\/ul>\n\n\n\n<p>When dining rooms shut down during Covid,&nbsp;<a href=\"https:\/\/katies.com\/pages\/about-us\">Katie Lee<\/a>&nbsp;was not trying to build a new business. \u201cWe just wanted to survive,\u201d Lee says.<\/p>\n\n\n\n<p>With restaurants suddenly unable to serve guests, she and her team looked at what they already had and moved fast. At the time, Lee was operating&nbsp;<a href=\"https:\/\/katies.com\/\">Katie\u2019s Pizza &amp; Pasta<\/a>&nbsp;in St. Louis, where wood-fired pizza anchored the menu.<\/p>\n\n\n\n<p>\u201cI prototyped the frozen pizza in 24 hours,\u201d Lee explains. They cooked a restaurant pizza, sealed it, froze it and baked it again the next day. \u201cIt was awesome.\u201d<\/p>\n\n\n\n<p>Instead of redesigning the product for&nbsp;<a href=\"https:\/\/www.entrepreneur.com\/growing-a-business\/4-retail-marketing-strategies-for-small-shops\/478231\">retail<\/a>, Lee kept it close to what came out of her kitchens. Then, she flipped her operation almost immediately. Her restaurant\u2019s dining room became a place for a pizza assembly line. \u201cWe moved all of the servers and bartenders into delivery drivers,\u201d Lee explains. \u201cThey made $10 a box and had a 50-mile radius.\u201d<\/p>\n\n\n\n<p>She launched direct-to-consumer with a basic setup. The response was immediate. \u201cWe sold 50,000 pizzas in six weeks,\u201d she says.<\/p>\n\n\n\n<p>Growth brought complications. After placing pizzas in&nbsp;<a href=\"https:\/\/www.entrepreneur.com\/growing-a-business\/from-fresh-midwestern-milk-to-specialty-candies-these-are\/479727\">grocery stores<\/a>, Lee received a call from a federal agent. \u201cWe\u2019re pulling all your pizzas off the shelves,\u201d he told her. Selling pizza with pepperoni meant USDA oversight. \u201cI remember saying, \u2018Is this a big deal?&#8217;\u201d Lee recalls. \u201cAnd he said, \u2018It\u2019s a really big deal.&#8217;\u201d<\/p>\n\n\n\n<p>The business paused, entered inspection and continued under federal regulation. Momentum built from there. Lee applied for&nbsp;<a href=\"https:\/\/www.entrepreneur.com\/business-news\/walmart-program-aims-to-help-us-small-businesses\/490882\">Walmart\u2019s Open Call<\/a>&nbsp;and earned a Golden Ticket, a fast-track entry into national distribution. \u201cIf you get a Golden Ticket, you\u2019re automatically accepted into Walmart,\u201d she says.<\/p>\n\n\n\n<p>Not long after,&nbsp;<a href=\"https:\/\/www.entrepreneur.com\/business-news\/target-really-struggling-as-sales-miss-the-mark\/499826\">Target<\/a>&nbsp;reached out. Lee flew to Minneapolis expecting a limited regional rollout. Instead, the meeting ended with a full national launch. The $20 million retail deal is putting Lee\u2019s handmade frozen pizzas in every&nbsp;<a href=\"https:\/\/katies.com\/pages\/target\">Target store nationwide<\/a>.<\/p>\n\n\n\n<p>\u201cWhen I found out what the purchase order was \u2014 400,000 pizzas \u2014 we about lost our minds,\u201d she says.<\/p>\n\n\n\n<p>The team scaled production quickly, expanding its facility, hiring dozens of new employees and producing nearly half a million pizzas in just over three months to meet the first order.<\/p>\n\n\n\n<p>Lee chose not to wait until the outcome was clear to tell the story. \u201cYou always hear the success stories afterwards. It\u2019s very rare you get to be involved from the call and from there,\u201d she says. A documentary crew filmed the process as it unfolded, while Lee began writing a memoir in chapters, documenting the work in real time.<\/p>\n\n\n\n<p><strong>Related:&nbsp;<a href=\"https:\/\/www.entrepreneur.com\/growing-a-business\/they-turned-homemade-game-day-snacks-into-a-fast-growing\/501463\">He Started Making His Favorite Game Day Snack at Home. Now, His Brand Is Growing Fast.<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Learning through life<\/h2>\n\n\n\n<p>Before the frozen pizzas or national retail deals, Lee\u2019s story was already defined by contrast. She did not come up through culinary school or formal training. Her experience was built in&nbsp;<a href=\"https:\/\/www.entrepreneur.com\/growing-a-business\/clean-bathrooms-and-small-menus-heres-how-to-run-a\/494089\">restaurant kitchens<\/a>, shaped by repetition and tested long before the business&nbsp;<a href=\"https:\/\/www.entrepreneur.com\/growing-a-business\/ive-scaled-premium-brands-before-heres-how-to-grow\/495686\">scaled<\/a>.<\/p>\n\n\n\n<p>That background is how she explains the team behind the brand: \u201cWe are a team of misfits,\u201d she says. \u201cA single mom, chefs, creatives, former addicts, dreamers. And now we are on the shelves next to billion-dollar brands. We weren\u2019t supposed to be here, and that\u2019s exactly why we are.\u201d<\/p>\n\n\n\n<p>Lee learned the industry by working in restaurants, not classrooms. \u201cI\u2019m a high school dropout,\u201d she says. \u201cRestaurants will take you no matter what.\u201d Kitchens became her education, and repetition became her training.<\/p>\n\n\n\n<p><strong>Related:&nbsp;<a href=\"https:\/\/www.entrepreneur.com\/growing-a-business\/this-is-the-worst-thing-leaders-can-do-opentable-ceo\/500474\">This Is the \u2018Worst Thing\u2019 CEOs Can Do, According to the Head of OpenTable<\/a><\/strong><\/p>\n\n\n\n<p>Time spent in Italy sharpened that foundation. Lee lived in Florence while her mother taught fine art, and the experience reshaped how she thought about cooking. \u201cI fell in love with Italian cooking,\u201d she says, pointing to regional recipes and the way food is woven into daily life.<\/p>\n\n\n\n<p>It was not about trends or presentation. It was about restraint and consistency. Those ideas stayed with her when she returned to the United States and&nbsp;<a href=\"https:\/\/www.entrepreneur.com\/starting-a-business\/how-to-start-a-restaurant\/73384\">opened her first restaurant<\/a>.<\/p>\n\n\n\n<p>That first restaurant brought attention quickly, and just as quickly, things unraveled. Lee battled addiction while trying to keep the business running. She describes being removed from her own restaurant and eventually losing it.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.entrepreneur.com\/living\/why-entrepreneurs-who-ditch-alcohol-gain-more-focus-and\/488618\">Sobriety<\/a>&nbsp;followed, not as a dramatic turning point, but as a practical reset. \u201cSobriety gives you so many gifts,\u201d she says. \u201cThe most basic one is that we just have more time. We\u2019re clear every day.\u201d It changed how she showed up and how she took responsibility.<\/p>\n\n\n\n<p>Family later reshaped her perspective. Motherhood forced distance from daily operations and required trust in others. \u201cYou\u2019re pulled away for a while, and you\u2019re forced to rely on other people,\u201d she says. Watching others run the business without her constant presence was uncomfortable, but necessary.<\/p>\n\n\n\n<p><strong>Related:&nbsp;<a href=\"https:\/\/www.entrepreneur.com\/leadership\/michelin-trained-chef-joins-fast-growing-california-brand\/500080\">This Michelin-Trained Chef Now Cooks for One of California\u2019s Fastest-Growing Brands<\/a><\/strong><\/p>\n\n\n\n<p>Over time, that trust helped turn Katie\u2019s Pizza &amp; Pasta from a single neighborhood pizzeria into a growing&nbsp;<a href=\"https:\/\/www.entrepreneur.com\/growing-a-business\/how-las-vegas-refined-hospitality-group-got-its-start\/494875\">restaurant group<\/a>, now operating three locations in St. Louis, with two more set to open in 2025.<\/p>\n\n\n\n<p>Those lessons carried forward during Covid, when reliance on her team became essential.<\/p>\n\n\n\n<p>When Lee talks about success, she rarely frames it as personal achievement. \u201cBeing able to share this success and dream big with a group of people who may not have had this opportunity [is] the most exciting part,\u201d she says.<\/p>\n\n\n\n<p>For Lee, food was the entry point. Sobriety, family and trust are what make the speed sustainable.<\/p>\n\n\n\n<p><strong>Related:&nbsp;<a href=\"https:\/\/www.entrepreneur.com\/growing-a-business\/this-exec-builds-massive-industry-events-like-the-national\/501108\">This Exec Builds Massive Industry Events Like the National Restaurant Show. Here\u2019s His Strategy.<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">About&nbsp;<em>Restaurant Influencers<\/em><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.entrepreneur.com\/podcasts\/restaurant-influencers\"><em>Restaurant Influencers<\/em><\/a>&nbsp;is brought to you by Toast, the powerful restaurant point-of-sale and management system that helps restaurants improve operations, increase sales and create a better guest experience.<\/p>\n\n\n\n<p>Toast \u2014 Powering Successful Restaurants. Learn more about&nbsp;<a href=\"https:\/\/bit.ly\/3vpeVsc\">Toast<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.entrepreneur.com\/latest\">Latest<\/a><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.entrepreneur.com\/latest\"><\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.entrepreneur.com\/growing-a-business\/how-we-out-innovated-industry-giants-on-a-tight-budget\/501203\" class=\"\">How We Out-Innovated Industry Giants on a Modest Budget \u2014 and How You Can Do the Same<\/a>15 hours ago<\/li>\n\n\n\n<li><a href=\"https:\/\/www.entrepreneur.com\/growing-a-business\/5-myths-about-patents-that-are-holding-entrepreneurs-back\/501129\" class=\"\">What Entrepreneurs Get All Wrong About Patents \u2014 and How It\u2019s Holding Them Back<\/a>15 hours ago<\/li>\n\n\n\n<li><a href=\"https:\/\/www.entrepreneur.com\/leadership\/how-i-scaled-a-niche-conference-from-80-to-800-attendees\/501021\" class=\"\">What Growing a Niche Conference From 80 to 800 Attendees Taught Me About Building Something Meaningful<\/a>16 hours ago<\/li>\n<\/ul>\n\n\n\n<p>\u5728\u5979\u88ab\u8feb\u5173\u95ed\u9910\u5385\u540e\uff0c\u5979\u5728\u516d\u5468\u5185\u5356\u51fa\u4e86\u4e94\u4e07\u4e2a\u62ab\u8428\u2014\u2014\u968f\u540e\u4e0e\u5854\u5409\u7279\u767e\u8d27\u516c\u53f8\u7b7e\u4e0b\u4e86\u4e00\u4efd\u4ef7\u503c\u4e24\u5343\u4e07\u7f8e\u5143\u7684\u5408\u540c\u3002<br>\u8981\u70b9\u603b\u7ed3<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5f53\u9910\u5385\u5173\u95e8\u6b47\u4e1a\u65f6\uff0c\u51ef\u8482\u00b7\u674e\u4e13\u6ce8\u4e8e\u751f\u5b58\uff0c\u800c\u4e0d\u662f\u8f6c\u578b\u3002<\/li>\n\n\n\n<li>\u5979\u4ec5\u7528 24 \u5c0f\u65f6\u5c31\u5c06\u4e00\u5bb6\u9910\u5385\u7684\u62ab\u8428\u53d8\u6210\u4e86\u51b7\u51bb\u4ea7\u54c1\uff0c\u5e76\u5e26\u9886\u73b0\u6709\u56e2\u961f\u76f4\u63a5\u9762\u5411\u6d88\u8d39\u8005\u63a8\u51fa\uff0c\u8bc1\u660e\u4e86\u901f\u5ea6\u548c\u7b80\u4fbf\u6027\u53ef\u4ee5\u50ac\u751f\u5168\u65b0\u7684\u5546\u4e1a\u6a21\u5f0f\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u65b0\u51a0\u75ab\u60c5\u671f\u95f4\u9910\u5385\u5173\u95e8\u6b47\u4e1a\u65f6\uff0c<a href=\"https:\/\/translate.google.com\/website?sl=auto&amp;tl=zh-CN&amp;hl=zh-CN&amp;client=webapp&amp;u=https:\/\/katies.com\/pages\/about-us\">\u51ef\u8482\u00b7\u674e<\/a>\u5e76\u6ca1\u6709\u8bd5\u56fe\u5f00\u521b\u65b0\u7684\u4e8b\u4e1a\u3002\u201c\u6211\u4eec\u53ea\u662f\u60f3\u6d3b\u4e0b\u53bb\uff0c\u201d\u674e\u8bf4\u3002<\/p>\n\n\n\n<p>\u7531\u4e8e\u9910\u5385\u7a81\u7136\u65e0\u6cd5\u63a5\u5f85\u987e\u5ba2\uff0c\u5979\u548c\u5979\u7684\u56e2\u961f\u8fc5\u901f\u5ba1\u89c6\u4e86\u73b0\u6709\u8d44\u6e90\u5e76\u91c7\u53d6\u4e86\u884c\u52a8\u3002\u5f53\u65f6\uff0c\u674e\u5728\u5723\u8def\u6613\u65af\u7ecf\u8425\u7740\u4e00\u5bb6\u540d\u4e3a\u201c\u51ef\u8482\u62ab\u8428\u610f\u9762<a href=\"https:\/\/translate.google.com\/website?sl=auto&amp;tl=zh-CN&amp;hl=zh-CN&amp;client=webapp&amp;u=https:\/\/katies.com\/\">\u201d\uff08Katie&#8217;s Pizza &amp; Pasta\uff09\u7684<\/a>\u9910\u5385\uff0c\u8be5\u9910\u5385\u4ee5\u67f4\u706b\u70e4\u62ab\u8428\u4e3a\u4e3b\u6253\u83dc\u54c1\u3002<\/p>\n\n\n\n<p>\u201c\u6211\u53ea\u7528\u4e8624\u5c0f\u65f6\u5c31\u505a\u51fa\u4e86\u51b7\u51bb\u62ab\u8428\u7684\u539f\u578b\uff0c\u201d\u674e\u89e3\u91ca\u8bf4\u3002\u4ed6\u4eec\u5148\u70e4\u4e86\u4e00\u4e2a\u9910\u5385\u7528\u7684\u62ab\u8428\uff0c\u5bc6\u5c01\u540e\u51b7\u51bb\uff0c\u7b2c\u4e8c\u5929\u518d\u70e4\u4e00\u6b21\u3002\u201c\u6548\u679c\u68d2\u6781\u4e86\u3002\u201d<\/p>\n\n\n\n<p><a href=\"https:\/\/www-entrepreneur-com.translate.goog\/growing-a-business\/4-retail-marketing-strategies-for-small-shops\/478231?_x_tr_sl=auto&amp;_x_tr_tl=zh-CN&amp;_x_tr_hl=zh-CN&amp;_x_tr_pto=wapp\">\u674e\u5e76\u6ca1\u6709\u4e3a\u4e86\u96f6\u552e<\/a>\u800c\u91cd\u65b0\u8bbe\u8ba1\u4ea7\u54c1\uff0c\u800c\u662f\u4fdd\u7559\u4e86\u81ea\u5bb6\u53a8\u623f\u51fa\u54c1\u7684\u914d\u65b9\u3002\u7136\u540e\uff0c\u5979\u51e0\u4e4e\u7acb\u523b\u6539\u53d8\u4e86\u7ecf\u8425\u6a21\u5f0f\u3002\u9910\u5385\u7684\u7528\u9910\u533a\u53d8\u6210\u4e86\u62ab\u8428\u6d41\u6c34\u7ebf\u3002\u201c\u6211\u4eec\u628a\u6240\u6709\u7684\u670d\u52a1\u5458\u548c\u8c03\u9152\u5e08\u90fd\u8f6c\u5c97\u6210\u4e86\u9001\u9910\u5458\uff0c\u201d\u674e\u89e3\u91ca\u8bf4\uff0c\u201c\u4ed6\u4eec\u6bcf\u9001\u4e00\u76d2\u62ab\u8428\u80fd\u632310\u7f8e\u5143\uff0c\u914d\u9001\u8303\u56f4\u8986\u76d6\u65b9\u570650\u82f1\u91cc\u3002\u201d<\/p>\n\n\n\n<p>\u5979\u4ee5\u7b80\u6613\u7684\u8bbe\u5907\u5f00\u5c55\u4e86\u76f4\u63a5\u9762\u5411\u6d88\u8d39\u8005\u7684\u9500\u552e\u6a21\u5f0f\uff0c\u53cd\u54cd\u7acb\u7aff\u89c1\u5f71\u3002\u201c\u516d\u5468\u5185\uff0c\u6211\u4eec\u5356\u51fa\u4e865\u4e07\u4e2a\u62ab\u8428\uff0c\u201d\u5979\u8bf4\u3002<\/p>\n\n\n\n<p>\u4e1a\u52a1\u589e\u957f\u4e5f\u5e26\u6765\u4e86\u9ebb\u70e6\u3002\u674e\u7684\u62ab\u8428\u6446\u4e0a<a href=\"https:\/\/www-entrepreneur-com.translate.goog\/growing-a-business\/from-fresh-midwestern-milk-to-specialty-candies-these-are\/479727?_x_tr_sl=auto&amp;_x_tr_tl=zh-CN&amp;_x_tr_hl=zh-CN&amp;_x_tr_pto=wapp\">\u8d85\u5e02\u8d27\u67b6<\/a>\u540e\uff0c\u5979\u63a5\u5230\u4e86\u4e00\u4f4d\u8054\u90a6\u63a2\u5458\u7684\u7535\u8bdd\u3002\u201c\u6211\u4eec\u8981\u628a\u4f60\u6240\u6709\u7684\u62ab\u8428\u90fd\u4e0b\u67b6\uff0c\u201d\u63a2\u5458\u544a\u8bc9\u5979\u3002\u56e0\u4e3a\u62ab\u8428\u91cc\u52a0\u4e86\u610f\u5927\u5229\u8fa3\u9999\u80a0\uff0c\u6240\u4ee5\u8981\u63a5\u53d7\u7f8e\u56fd\u519c\u4e1a\u90e8\u7684\u76d1\u7ba1\u3002\u201c\u6211\u8bb0\u5f97\u5f53\u65f6\u6211\u8bf4\uff0c\u2018\u8fd9\u4e8b\u513f\u6709\u90a3\u4e48\u4e25\u91cd\u5417\uff1f\u2019\u201d\u674e\u56de\u5fc6\u9053\uff0c\u201c\u4ed6\u8bf4\uff0c\u2018\u8fd9\u53ef\u662f\u4ef6\u5927\u4e8b\u3002\u2019\u201d<\/p>\n\n\n\n<p>\u516c\u53f8\u4e00\u5ea6\u6682\u505c\u8fd0\u8425\uff0c\u63a5\u53d7\u68c0\u67e5\uff0c\u5e76\u5728\u8054\u90a6\u6cd5\u89c4\u7684\u76d1\u7ba1\u4e0b\u7ee7\u7eed\u8fd0\u8425\u3002\u6b64\u540e\uff0c\u516c\u53f8\u53d1\u5c55\u52bf\u5934\u9010\u6e10\u589e\u5f3a\u3002\u674e\u7533\u8bf7\u4e86<a href=\"https:\/\/www-entrepreneur-com.translate.goog\/business-news\/walmart-program-aims-to-help-us-small-businesses\/490882?_x_tr_sl=auto&amp;_x_tr_tl=zh-CN&amp;_x_tr_hl=zh-CN&amp;_x_tr_pto=wapp\">\u6c83\u5c14\u739b\u7684\u516c\u5f00\u62db\u8058<\/a>\uff0c\u5e76\u83b7\u5f97\u4e86\u201c\u91d1\u7968\u201d\uff0c\u8fd9\u662f\u4e00\u6761\u5feb\u901f\u8fdb\u5165\u5168\u56fd\u5206\u9500\u6e20\u9053\u7684\u9014\u5f84\u3002\u201c\u5982\u679c\u4f60\u62ff\u5230\u2018\u91d1\u7968\u2019\uff0c\u5c31\u610f\u5473\u7740\u4f60\u81ea\u52a8\u88ab\u6c83\u5c14\u739b\u5f55\u53d6\u4e86\uff0c\u201d\u5979\u8bf4\u3002<\/p>\n\n\n\n<p>\u4e0d\u4e45\u4e4b\u540e\uff0c<a href=\"https:\/\/www-entrepreneur-com.translate.goog\/business-news\/target-really-struggling-as-sales-miss-the-mark\/499826?_x_tr_sl=auto&amp;_x_tr_tl=zh-CN&amp;_x_tr_hl=zh-CN&amp;_x_tr_pto=wapp\">Target<\/a>\u8054\u7cfb\u4e86Lee\u3002Lee\u98de\u5f80\u660e\u5c3c\u963f\u6ce2\u5229\u65af\uff0c\u539f\u672c\u4ee5\u4e3a\u53ea\u662f\u5c0f\u8303\u56f4\u7684\u533a\u57df\u63a8\u5e7f\u3002\u7ed3\u679c\uff0c\u4f1a\u9762\u540e\u8fbe\u6210\u4e86\u5168\u56fd\u8303\u56f4\u7684\u5168\u9762\u4e0a\u5e02\u534f\u8bae\u3002\u8fd9\u9879\u4ef7\u503c2000\u4e07\u7f8e\u5143\u7684\u96f6\u552e\u534f\u8bae\u5c06\u4f7fLee\u7684\u624b\u5de5\u51b7\u51bb\u62ab\u8428\u8fdb\u5165<a 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